Ruby Hills is a family-owned grazing operation on the watershed of the Great Dividing Range at 1200 metres near Walcha in the New England of New South Wales. Ruby Hills is 2100 hectares and our business is managed ecologically as a family operation, working on balancing social, environmental and economic outcomes.

Our Vision - our strategy

Building wealth in an ecological way as custodians of the land enhancing the productivity and biodiversity of the landscape.

Our Mission – our purpose

Engaging in profitable farming practices using sustainable management of our landscape, livestock and people. To enjoy the life experience, while evolving ecologically the preservation of our native flora and fauna.

Our focus is on:
• Commercial production of profitable fine wool Merinos
• Enterprises with flexibility to adapt to changing market forces
• Adoption of innovative farming practices using objective measurement
• Building the ecology of our landscape by promoting biodiversity

Our Values – what we believe

We believe in the following values to guide the way we work.

In business-
• Professionalism and high standards of operation are essential drivers of our practices
• Understanding of scientific research and business principles underpins our farming practices.
• Performance evaluation and self reflection is our philosophy.
• Opportunities for ongoing education and learning are fundamental to improving professional capacity.
• The strengths and capacity of our staff lies in the expertise, experience and energy they bring to our work.
• Communication, discussion and debate are part of working effectively together.
• Managing performance provides the opportunity to adapt, improve and change direction to more effectively deliver our purpose.

At Ruby Hills our Merino sheep have been improved for more than 15 years using soundly researched genetic tools to develop and select more valuable wools, and more productive and economically viable fine wool sheep. In particular we have a strong emphasis on worm resistance, clean fleece weight and staple strength because these characteristics have been identified (through benchmarking) as being Key Profit Indicators (KPIs) in the Merino enterprise.
View our KPIs

See Australian Wool Innovation (AWI) website http://www.wool.com.au/